I wish to sell our property
Discover the market value of your property
Determining the market value of a property is never a matter of chance. Thanks to our in-depth knowledge of the local market, we carefully analyze current supply and demand conditions, as well as the prices of comparable properties, whether they are currently for sale or recently sold.
We have access to exclusive comparative data reserved for real estate brokers and benefit from specialized training in rigorous and objective property evaluation.
Your property represents one of the most important assets you own. It deserves the evaluation of seasoned professionals. Take advantage of our expertise!
Some advantages of entrusting the sale of your property to us
Our expertise and market knowledge
We have in-depth knowledge of the local market, current real estate trends, and the factors that influence property prices. We use this expertise to accurately evaluate your property, advise you on the optimal selling price, and develop an effective marketing strategy specifically tailored to your property and your target market.
Our Unmatched Network and Marketing
We rely on a vast network of recognized professionals — selected photographers, home staging experts, building inspectors, mortgage lenders, and lawyers — to provide comprehensive and rigorous support at every stage.
Through Sotheby’s International Realty Québec, your property benefits from exceptional exposure on sothebysrealty.com, which generates more than 52 million visits annually, as well as on over 100 affiliated platforms worldwide.
This visibility is further enhanced by:
a presence in prestigious media outlets such as the Wall Street Journal, Bloomberg, the Financial Times, and Le Figaro
locally targeted digital campaigns on leading platforms such as La Presse+, Montreal Gazette, Facebook, and Instagram.
Our negotiation skills and legal management
Selling a property involves complex negotiations and legal details that can be difficult to handle without proper experience. We have the necessary expertise to manage offers and counter-offers, ensure contract conditions are met, and navigate the legal aspects of the sale. We act as intermediaries between all parties and facilitate the process, aiming to avoid potential pitfalls that could delay or compromise the sale.
Steps to selling your property
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1. Estimated market value of the property
We conduct a market value assessment and recommend improvements to optimize the sale.
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2. Analysis of selling time according to market trends
We keep you informed about economic conditions and the latest market trends.
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3. Preparing the property
We advise you on preparing the property to maximize its impact during showings, from home staging to optimal presentation of the spaces.
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4. Offer management
We manage the receipt and review of offers and advise you during negotiations to optimize the sale.
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5. Follow-up on a promise to purchase
We ensure follow-up on deadlines related to conditions, including inspection and financing.
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6. Post-approval transaction management
We coordinate all steps with the notary and the buyer’s broker.
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7. Closing the sale
We are present at the notary’s office for the signing of official documents, the transfer of ownership, and the handover of the keys.
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8. Post-sale follow-up
We ensure your satisfaction and remain available for any questions or needs after the sale.
Our marketing strategy for your property
An effective marketing strategy is the key to success. With a strategic and personalized approach, we are committed to maximizing the visibility and appeal of your property to attract potential buyers. Using a combination of proven techniques, we are determined to achieve the best results for the sale of your property. Discover how we can help you achieve a profitable sale, within your desired timeframe.
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An effective search engine presence is essential. This guarantees better exposure for your property and attracts a wide range of potential buyers. With over 95% of real estate searches carried out online, and a majority of these from mobile devices, having a well-referenced, mobile-friendly professional website is crucial to a successful marketing strategy.
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In addition to the visibility generated by our professional website, We enrich the promotion of your property by broadcasting it on social networks such as Facebook, Instagram or LinkedIn. These platforms promote the extended reach of your ad through user engagement and sharing.
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Targeted advertising remains essential. Mailing real estate cards remains a proven method for reaching a large audience in a specific region. This way, your property’s listing is quickly brought to the attention of a large number of prospective buyers.
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A distinctive approach ensures increased visibility for your property. Specifically targeting your audience, this customized strategy leverages various channels such as Google, Facebook, Instagram, LinkedIn and other platforms. This digital approach strengthens your property’s presence on search engines.
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A picture is worth a thousand words!
High-quality photos capture buyers’ attention at first glance and encourage them to explore your property further. With our service of professional photographers selected according to Sotheby’s criteria, we ensure that every space in your home is presented in an attractive and engaging way, maximizing its appeal on the real estate market. -
Because your land and neighborhood are important selling points, We offer you the opportunity to create a high-quality drone video that will show off your property to its best advantage. A bird’s-eye view that has the potential to make all the difference!
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Home staging is much more than just decorating. It’s an effective strategy for maximizing your property’s appeal to potential buyers.
Using professional techniques, Home Staging allows you to present your home in its best light, highlighting its strong points.
This makes it easier for buyers to project themselves into the space and feel at home, which can translate into higher offers and shorter selling times.
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Increased accessibility, pre-selection of buyers or simply for convenience, virtual visits enable potential buyers to visit the property from anywhere at any time, broadening access to the market and attracting buyers who might not be available for an immediate physical visit.
A powerful tool for attracting potential buyers and improving the efficiency of the sales process.
Ready to take action?
Fill in the form to receive professional assistance in selling your property.
Let’s get started!
Frequently asked questions
Real estate is our expertise. Got questions? We’ve got the answers!
Contact us
How do I know if it's the right time to sell my home?
The right time to sell is, above all, when you are ready. Regardless of market conditions, our role is first and foremost to advise and support you with rigor, strategy, and transparency in order to guide you toward a successful sale. Once the decision is aligned with your reality and your goals, we take the necessary steps to maximize the value of your property and ensure a smooth transition, at your own pace.
What makes my home attractive to buyers?
There’s a buyer for every type of property. But generally speaking, there are certain points that can generate greater interest: the property’s location, the quality of its finish, its cleanliness, any renovations carried out, or its design as such. On the other hand, there are a few things that can get in the way, such as furniture layout and decoration. We can help you turn these weaknesses into strengths!
Is it advisable to renovate my house before putting it up for sale?
Wisely chosen renovations can increase the appeal and value of your home. Let’s discuss the best options for your property, so you can avoid making the wrong investments when preparing your property.
How do you set the selling price of my house?
The price of your property is based on a rigorous analysis of the market, its condition, and recent comparable sales. Thanks to our expertise in the local market, our study of supply and demand, and our access to exclusive data, we establish a fair, objective, and strategic value.
They trust us
Your trust is a real privilege. It allows us to pursue our passion for real estate brokerage and offer you rigorous, personalized support with a human touch. Thank you for choosing us to guide you through one of the most important projects of your life.
All testimonialsdenis
An unparalleled experience with Laurence & François, who combine professionalism, expertise, and a willingness to listen—and above all, a human and understanding approach that is sorely lacking in this industry. Well done to both of you!
Elissa Demers
Another wonderful experience with Laurence. She was attentive to our needs and put us at ease throughout the entire process. We won’t hesitate to recommend her and use her services again.
S D
We were fortunate to have Laurence assist us during our search for a condo to rent in the Laurentians. Her service and dedication to finding a place that met our criteria were exceptional. Laurence is a dynamic, friendly, HONEST, and incredibly patient agent. We’ll be delighted to use her services again for our next real estate purchase in 2027. Thank you so much, Laurence. 🥰
Guy Lapalme
Thank you, Laurence, for your excellent guidance throughout the real estate process. Your professionalism, your availability, your personal touch, and your great patience really made all the difference. Thank you, Laurence, for finding this little piece of paradise for us—we are truly grateful. Marie-Anick and Guy
Elisabeth Jourdan
In a challenging market marked by bidding wars, Laurence worked with tact and finesse to bring about a win-win transaction. She was dedicated, professional, and fully understood my needs and constraints. Thank you for this wonderful experience and success.
Caroline Pomier
After a few discouraging experiences with other real estate agents, we found a team that’s worth its weight in gold! They’re always available, incredibly kind from start to finish, very responsive (they reply very quickly), flexible, and more. Laurence and François put people back at the heart of the real estate transaction. We found the Plex that met all our criteria, in our favorite neighborhood, within our budget, and the whole process was a joy and a pleasure. We highly recommend them! Thank you, Laurence and François, for an experience that makes us want to do it all over again! :)
Line Bisaillon
I loved my experience with Laurence; she was a tremendous help throughout the entire process. She was professional, attentive to my needs, and never pushy. Her warm, calm, and composed approach, along with her determination to find what was right for me, immediately put me at ease. Thank you, Laurence....
Nancy Savard
A first-class service that perfectly reflects the Sotheby’s brand! Laurence and François provide an exceptional customer experience. Their professional approach, attention to detail, and that charming European flair make them outstanding brokers.